The Trust Nest
  • Investing
  • Stock
  • Latest News
  • Editor’s Pick
  • Economy
Enter Your Information Below To Receive Free Trading Ideas, Latest News And Articles.

    Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!
    Popular Topics
    • K-pop superstars BTS announce end of hiatus with a new album and world tour in 2026
    • Probe into Biden’s alleged mental decline cover-up deepens with more former White House officials to testify
    • MAGA law group fights to expose how Biden’s DEI agenda may have tainted life-saving organ transplants
    • Israel accepts Trump-led ceasefire plan that could end Gaza war within 60 days
    • Endangered turtles share this Mexican beach with SpaceX rocket debris. The company says there’s no risk of harm
    • About us
    • Contacts
    • Privacy Policy
    • Terms and Conditions
    • Email Whitelisting
    The Trust Nest
    • Investing
    • Stock
    • Latest News
    • Editor’s Pick
    • Economy
    • Stock

    Big Mac battle: McDonald’s loses burger trademark for E.U. in battle with Irish rival

    • June 6, 2024

    A top European Union court said Wednesday that McDonald’s has lost its Big Mac trademark in the 27-nation bloc, ruling in favor of Irish fast food rival Supermac’s in a longrunning legal battle.

    The EU General Court said in its judgement that the U.S. fast food giant failed to prove that it was genuinely using the Big Mac name over a five-year period for chicken sandwiches, poultry products or restaurants.

    The Big Mac is a hamburger made of two beef patties, cheese, lettuce, onions, pickles and Big Mac sauce, according to the company’s website.

    The decision is about more than burger names. It opens the door for Galway-based Supermac’s expansion into other EU countries. The dispute erupted when Supermac’s applied to register its company name in the EU as it drew up its expansion plans. McDonald’s objected, saying consumers would be confused because it already trademarked the Big Mac name.

    Supermac’s filed a 2017 request with the EU’s Intellectual Property Office to revoke McDonald’s Big Mac trademark registration, saying the U.S. company couldn’t prove that it had used the name for certain categories that aren’t specifically related to the burger over five years. That’s the window of time in Europe that a trademark has to be used before it can be taken away.

    A Supermac’s restaurant in Dublin.Niall Carson / PA Images via Getty Images file

    After the regulator partially approved Supermac’s request, McDonald’s appealed to the EU court.

    “McDonald’s has not proved that the contested mark has been put to genuine use” in connection with chicken sandwiches, food made from poultry products or services associated with operating fast-food, drive-through or take-out restaurants, the court said, according to a press summary of its decision.

    Supermac’s portrayed the decision as a David and Goliath-style victory. Managing Director Pat McDonagh accused McDonald’s of “trademark bullying to stifle competition.”

    “This is a significant ruling that takes a common-sense approach to the use of trademarks by large multi-nationals. It represents a significant victory for small businesses throughout the world,” McDonagh said in a statement.

    The Irish company doesn’t sells a sandwich called the Big Mac but does have one called the Mighty Mac with the same ingredients.

    McDonald’s was unfazed by the ruling, which can be appealed to the European Court of Justice, the bloc’s highest court, but only on points of law.

    “The decision by the EU General Court does not affect our right to use the ‘BIG MAC’ trademark,” the company said in a press statement. “Our iconic Big Mac is loved by customers all across Europe, and we’re excited to continue to proudly serve local communities, as we have done for decades.”

    This post appeared first on NBC NEWS

    Previous Article
    • Stock

    Electric air taxi maker Archer Aviation gets key FAA sign-off

    • June 6, 2024
    View Post
    Next Article
    • Stock

    Walmart rolls out new training programs for skilled trades as it tries to fill high-demand roles

    • June 6, 2024
    View Post
    Enter Your Information Below To Receive Trading Ideas and Latest News

      Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!
      Popular Topics
      • K-pop superstars BTS announce end of hiatus with a new album and world tour in 2026
      • Probe into Biden’s alleged mental decline cover-up deepens with more former White House officials to testify
      • MAGA law group fights to expose how Biden’s DEI agenda may have tainted life-saving organ transplants
      • Israel accepts Trump-led ceasefire plan that could end Gaza war within 60 days
      • Endangered turtles share this Mexican beach with SpaceX rocket debris. The company says there’s no risk of harm
      • About us
      • Contacts
      • Privacy Policy
      • Terms and Conditions
      • Email Whitelisting
      Copyright © 2025 thetrustnest.com | All Rights Reserved

      Input your search keywords and press Enter.